All we are x nottingham trent university collab


Creativity calls for celebration in the all we are community.

We love to see cool ideas and concepts come to life. Whether it’s new jewellery fresh from the design studio or a mood-board for our next seasonal campaign, there’s something about the creative process that just makes us all warm and tingly inside. That’s why we always try to share behind-the-scenes sneak peeks. Consider it our way of dishing out a little bit of inspiration (#sharingiscaring).

This season, we were lucky enough to team up with Nottingham Trent University and their fabulous second-year Fashion Communication & Promotion students. Under the guidance of Brendon, all we are’s Marketing & Communications Director, this creative bunch were given the module brief to make a marketing campaign for all we are. From posters and videos to TikToks and animations, we're loving the incredible content and ideas they rustled up.

Here's what Brendon thought of it…

It was refreshing to see how different teams approached the brief and interpreted our message. The diverse responses are reflective of contemporary culture, full of positivity, energy and inclusivity.

And we’d love to know what you think, too. If you’re looking for a bit of creative inspiration during your lunchbreak, you’ve come to the right place!

Collage of work from 'Anonymous Agencies' at Nottingham Trent University

We’re obsessed with the playful, retro vibes captured by this group. Those fun illustrations and animations are a super-creative touch – shoutout to illustrator Asia and animator Char! It’s great to know our friends over at Anonymous Agencies love a collage as much as we do. We can’t get enough of that sketchy, behind-the-scenes aesthetic - especially paired with our gemoetric Itza Pyramid Step Pendant.

Can we talk about ‘What’s Your Story?’ for a second?

It’s a powerful question. Just three little words. Yet somehow, it summarises the all we are ethos perfectly. Our jewellery is inspired by stories from myths, fairy tales, and moments from history... But most of all, we’re inspired by the next chapter. The chapter that you create and the unique ways you express yourself.

And we love this chapter shared by Anonymous Angels.

Credits: Directed and marketed by Cass Dodwell (@itsmecassied), produced by Hannah Crabtree (@hannahcrabx), cinematography and illustration by Asia Debowska (@asiadebowska_fcp), edited and animated by Char Done (@char.done), production manager and studio assistant Daisy Colton (@daisyjadee_), content creation by Olivia Cox (@oliviavcox)


Collage of work from group 'Regazze Creative' at Nottingham Trent University

There’s something about the tone of these Regazze Creative images that makes us all heart-eyes. They remind us of vintage polaroid snapshots, or a photoshoot for a ‘70s vinyl sleeve. It really captures the fun of our SS22 collection, right? We bet these models were having a blast between takes too.

And can we get a round of applause for the styling of our Quri Chain Necklace, layered over that wide-collared shirt? Yes, please.

Credits: Directed by Julie Soeng (@julesarchive), produced by Ellen Boyd (@ell.enbfcp), edited by Isobel Russel (@freakishlyfemale_), production design and assistant cinematography by Hollie Botterill (@vertejournal), cinematography by Christine Chen (@chen.fcp), sound production by Charlotte Nelson (@fcp_charlotte)


Collage of work from group 'Taranteamos' at Nottingham Trent University

This one’s a real summer daydream. Wistful energy? Check. Summery accessorising? Check. Smiles all around? Double check. We want to live inside the Taranteamos world; where everyone’s accessorised to the max, it’s sunny all day long, and we all drink fruity cocktails on the grass. Invite us next time, please?

Plus, we really love the close-up editing of our Kimsak Hoops. It’s almost like they were specially-designed to stand out in the sunshine.

(Plus, the name ‘Taranteamos’ – amazing)

Credits: Production, assistant direction, camera assistance and modelling by @georgie_burr; directing, modelling and production design by @marthapaynee; sound design, fashion film editing and modelling by @luciaburton_; photography direction, modelling, fashion film editing and TikTok editing by @rohan_brooks; assistant direction, camera assistance and modelling by Louis (@louisryle10)


Collage of work from 'Visionary Studios' group at Nottingham Trend University

Glamour and drama – that’s the energy we’re getting from Visionary Studios. The lighting is seriously sultry, and we’re obsessed with the mystical aesthetic from those candles and salt lamps. Kudos to the set designers! This team picked up on our love of pop culture and made some incredible visual content inspired by film posters. We think it’d be a box-office hit.

SS22 is all about bringing out your wilder side, and embracing the magic hidden inside everyday life. We think the gang over at Visionary Studios got the vibes bang-on. Style your outfit with the Quri Chain Necklace to channel the look.

Credits: Fiona Grom (creativecurations_), Georgie Franklin (fcp_georgie), Daisy Maile (daiisyfcp), Carmella Susser (carmella.fcp), Nico Gratino (nicomaxgratino) and Jade Palmer (jade.fcp)



Don’t forget to head over to our Instagram to see these creations in their full glory, plus a whole lot more that we couldn't fit into this post. As always, if you want to get involved, make sure you tag your pics and vids with #AWAstyle.

We'd like to give a special thanks to all the second year Fashion Communication & Promotion students at Nottingham Trent University, as well as their project leader Jay Harris. Thanks for all the inspo! We can’t wait to see what next season has in store. Watch this space for more collabs very soon...

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