Creation | connection

The all we are AW22 campaign is about finding a balance between creation and observation. Whether we’re showing off our favourite jewellery looks on the gram or still waiting for a time to shine, we’re all observers and creators. The cycle offers endless opportunities to connect with others, and everyone has their own part to play.

In a quiet room with nothing but CCTV video recorders and monitors for entertainment, our two all we are muses discover each other through the lens – and in the process, they discover themselves. The observer becomes the creator as they explore their roles in front of the camera, destroying the barriers that keep them apart. Under super-cool lighting, our new AW22 jewellery collection takes centre-stage.

Developed right here in our London Bridge studio, these new styles are designed with influence from ancient Norse mythology – but that’s just the start of the story. Norse lore tells of powerful all-seeing figures that observe us from above; of mighty goddesses with the power to create lightning from thin air. We think it’s time to put that power into your hands.

all we are invites you to create a unique look from our vibrant new enamel colours, hand-set crystals, and sleek metallic plating. Create an aesthetic that’s all your own and take it to the spotlight. Just so you know, you won’t find any photo touch-ups here – our jewellery looks best paired with your authentic self.

Check out the full video on our homepage - and stay tuned for a style guide of our favourite AW22 pieces very soon...